The decision to create the Gummy Bear collection stems from a desire to craft a whimsical and enchanting journey for our customers. It is more than just jewellery; it is an invitation to embark on a magical experience inspired by my personal journey. Each piece represents a unique chapter of my life, capturing both joyous moments and challenging times. By infusing each design with a touch of magic, we aim to create a heartfelt connection with our customers, allowing them to find meaning and resonance in the jewellery that accompanies them through their own life stories.